Story of Stuff: Promoting Awareness

I'm super excited to share the newest movie from the people at The Story of Stuff: The Story of Electronics which "takes on the electronics industry’s “design for the dump” mentality and champions product take back to spur companies to make less toxic, more easily recyclable and longer lasting products. Produced by Free Range Studios and hosted by Annie Leonard, the eight-minute film explains  ‘planned obsolescence’—products designed to be replaced as quickly as possible—and its often hidden consequences for tech workers, the environment and us. The film concludes with an opportunity for viewers to send a message to electronics companies demanding that they “make ‘em safe, make ‘em last, and take ‘em back.”

It's less than 10 minutes long and will encourage you to watch the other videos produced by Annie Leonard's team which are all equally brilliant.

Speaking of which, I can't wait for the stuff they have lined up for 2011: "Season Two will include explorations of the inordinate power that corporations exercise in our democracy, inspired by the Citizens United Supreme Court decision; the perverse role government subsidies play in undermining environmental sustainability and public health; and the central role consumer debt plays in the overconsumption—and economic instability—of American families. "


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