GOD forbid we teach children to eat healthy meat-free food once in a while!
I am not at all shocked that the National Cattlemen's Beef Association stood up against this blasphemy! Ha. Having children eat vegetables, whole grains, etc........that is PURE madness!
They must be living under a rock to not at least relate to or comment on how even slightly reducing people's consumption of meat (or even just animal products) can significantly affect their health in a positive direction.
I have an M.B.A. and I understand business, profits, gross margin, etc. But it seems highly negligent of the NCBA to turn a blind eye to research that is now out there. It reminds me of the "Tobacco Trials" and how the heads of Phillip Morris, etc all stood up on trial and took a vow that they were #1 telling the truth and #2 that there is no connection between cigarettes and cancer.
Shameful, I say.