9.30.2010

Dr Bronner is Magical!

The man. The myth. The legend.

image from Dr. Bronner's website

One thing is undeniable: Dr. Bronner made magical soap. Fortunately, his family is still making it in sunny Escondido, CA and selling it all over the country (world?).  The amazing soap is 100% vegan, AND fair trade so that you can feel good about buying it and then putting it all over your body, house, car, baby, pet,... the possibilities are seemingly endless. Moreover, the liquid soap containers are made from 100% post-consumer recycled plastic which is pretty cool.
The infamous All-One! Gospel packed label

Their website is loaded with useful information about the company's activism, products and history. There's even a documentary about the man that made it all happen and the personal challenges he dealt with on a daily basis. It's an incredibly uplifting story, where just when it seems like you have nothing to offer to the world you can still make a difference by doing your part. Thankfully Dr. Bronner went against the odds and spread his soap and "All One!" gospel far and wide so that now it's a blessing to his consumers as well as to his well-treated staff: Total compensation of executives is capped at five times that of our lowest-paid position. Employees annually receive 15% of salary paid into a retirement/profit-sharing plan, up to 25% of salary as a bonus, and a no-deductible PPO health insurance plan for themselves and their families. How cool is that?!
Did I mention that the soap is vegan? Totally cruelty-free, not tested on animals nor made with animal byproducts.

It's safe enough to use on infants, and effective enough to clean your entire house -- from your dishes to your floor. 
I make "eco" non-toxic home cleaning recipe packs and Dr. Bronner's liquid soap is the only soap I recommend and is an ingredient in most every recipe.

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